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Research papers

The market for TV air-time in Europe

This paper addresses the television media issues facing advertisers in Europe. It examines both the supply and demand side of the markets and then concentrates on the requirements of the demand side, especially from the advertisers' rather then the...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Michael Cluff, Tom Harper
June 15, 1996
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Citation

Cluff and Harper (1996a, June 15). The market for TV air-time in Europe. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-market-for-tv-air-time-in-europe